Please make note of my new blog address: www.blog.artistadvisory.com

My new blog address is: www.blog.artistadvisory.com

My new blog address is: http://www.blog.artistadvisory.com

Thank you for following, liking, and sharing my: Art of profiting from your Art blog at:

artistadvisory.wordpress.com 

I am writing to let you know that I have moved my blog to a new address. It is now at: www.blog.artistadvisory.com

Please make note of this change. And please come and reconnect with me!

My new site is where you will find my latest post:

(T̶e̶n̶) Thirteen biggest website mistakes artists make – Part IV

I look forward to keeping in touch! 

Liron Sissman

www.ArtistAdvisory.com

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(T̶e̶n̶) Thirteen biggest website mistakes artists make – Part III

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From my website: Liron.com – Please sign in for future updates!

Let me continue this blog series by pointing out an additional common website mistake many artists make. Are you one of them?

While I’m addressing common artists website mistakes in no particular order I suggest you read this blog series starting with ‘Part I’ and ‘Part II’. These two earlier posts cover five common website mistakes many artists make. I’ll continue where I had left off.

6) No signup form

I coach many artists seeking to take their art business to the next level. But often times, when I first look at their website, I realize an important element is missing. I’m speaking here about an easy, convenient, way to convert visitors into subscribers. It’s called a ‘Signup form’.

People are not likely to email you out of the blue just to ask you to add them to your mailing list, keep them posted of your new artworks, or inform them about your future art events. However, if you facilitate the process and make it easy for them to keep in touch and stay informed, they would like that.

They came to your website either to see your art, or if your keywords are set up to attract your target market, one of the topics I cover in my Art of profiting from your Art workshop to find art like yours. Either way, they have separated themselves from the crowd. Help them connect and stay informed. Give them an easy way to share their name and email address with you. Then nourish the connection.

Your website is not just your business card. It’s also your active 24/7 guestbook (and store front – but that’s for another post and for those downloading my workshop which is now available online for your convenience!). Make your website work for you!

You can easily create and add a signup form using an email service such as Mailchimp, ConstantContact, or iContact. While at it, you may wish to consider making it what’s called a ‘popup signup form’; namely a form that actively solicits visitors to leave their contact information by opening a separate popup window asking them to do so. You can then specify what you will offer them in return.

Have you recently added a signup form that helped make a difference in your subscriber rate? Please share your experience.

Copyright 2014, Liron Sissman, ArtistAdvisory.com. All rights reserved.

Would you like to share this post on your blog or newsletter? If so, all you need to do is include the following with it: Liron Sissman is a professional artist and an MBA. She coaches artists at ArtistAdvisory.com. This post was originally published on her ArtistAdvisory Blog: The Art of profiting from your Art, which is sent to thousands of artists who are elevating their businesses. Start your subscription today and read more posts like this at www.artistadvisory.com

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(T̶e̶n̶) Thirteen biggest website mistakes artists make – Part II

perfecting_your_journeyWhile I’m addressing common artists website mistakes in no particular order, you may wish to read this blog series starting with Part I. In it, I list the first three common wesite mistakes many artists make. I will continue from there highlighting some additional ‘opportunities’ technology gives us that many artists fail to take advantage of.

Are you one of these artists?

4) No good statistics on how people are finding YOU

If you are not getting any statistics, or if you are getting insufficient statistics, then yes, you too are falling into this category! Let me explain. Good statistics give you valuable feedback that can help you better attract your target audience. It is far easier when collectors, art consultants, galleries, or retail buyers are finding YOU through your website than when you have to go out there knocking on their doors, trying to introduce yourself. Getting good website statistics will help you do just that. Good statistics will tell you what phrases people are using when they are finding you.

Are you attracting your target audience?

Let me give you an example. I put up my first artist website in 1999. At the time, I was getting some statistics and knew my site got decent traffic. BUT, I didn’t know how people found me. What keywords they were searching on when they stumbled on my site. When I re-did my website in 2004 I upgraded my statistics to Google Analytics which for the first time showed me what keywords people where using when finding my website. I realized most were searching on ‘Artist Portfolios’ which happened to be an unintentional keyword carry over from my first website. Many were probably other artists looking for a physical portfolio, you know, the kind you’d buy at an art supply store. My site, wasn’t attracting the right traffic. Knowing it has allowed me to correct it.

Do you know how people are finding you? Are they your target audience?

If you are unsure, then you are not getting good enough statistics. Good statistics will help you answer questions such as:

  • How are people finding you?

– What keywords are they using? And

– What other sites are they coming from?

  • Are they finding what they are looking for?

– This is measured by actions they take having found you like: Making                          purchases, contacting you for opportunities, or signing for your newsletter. And by

– How much time they spend on your site

  • Do some of your artworks routinely attract more hits and more interest? If so, which ones?
  • Which social media site drives most traffic, or most serious traffic, to your website?
  • How engaged is your audience?

– This is often measured by how much repeated traffic vs. new traffic does your site generate. And by

– Actions your visitors take having found your site.

  • Is your audience, local, regional, national or international?
  • How many of those who found you searched for you by name vs. how many people have ‘discovered’ you online?

Would these be helpful to know? By knowing your statistics you can better tweak your keywords to attract your target market. Which brings me to the next common mistake many artists make.

5) No good keywords

Luckily Google provides some great tools that can help you with much of this. Not only does Google provide free statistics through Google Analytics and Google Webmaster Tools but it also provides a keyword utility to help you determine which keywords are most commonly used in searches by people looking for art like YOURS.

If these tools are unfamiliar to you, or if you are not sure how to apply them, you are not alone. That’s why in my workshop: The Art of profiting from your Art, I teach participants how to identify their best keywords and how and where to apply them to their websites.

Do you know how people are finding you? Are you attracting your target market? Please share your experience!

Copyright 2014, Liron Sissman, ArtistAdvisory.com. All rights reserved.

Would you like to share this post on your blog or newsletter?
If so, all you need to do is include the following with it:
Liron Sissman is a professional artist and an MBA. She coaches artists at ArtistAdvisory.com. This post was originally published on her ArtistAdvisory Blog: The Art of profiting from your Art, which is sent to thousands of artists who are elevating their businesses. Start your subscription today and read more posts like this at http://artistadvisory.com

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(T̶e̶n̶) Thirteen biggest website mistakes artists make:

checkmateAs I started considering this topic for my next blog post, I quickly realized there were more than just ten. In fact, on first count, I came up with thirteen. I will not address them all today. I will start with the first three going down the list in no particular order:

1) Having just one image on your Home page

While having an image is better than having no image, you don’t want to put all your eggs in one basket so to say. Different people may naturally gravitate toward different images, perhaps even different subject matters all together. In fact, you may have several bodies of work and wish to represent them all. Why cut yourself short when you can easily hedge your bets? The solution: Offer instead a slide show of images on your home page. It will occupy just as much space yet give you a bigger bang for your precious e-real-estate buck. So to say, that is.

Now, there is also a strategic side that goes into choosing that special image, or subset of images, you use in order to represent your art. If you must only select couple of images, or couple of images of each body of work, or just one image for your business card, how do you make the best choice? Do you just pick your personal favorite/s? Do you select the last one you sold? Do you choose randomly and rotate your selection? Or do you have a good system in place that allows you to pick that one, or few, images well? If you don’t have a system to guide you, you are practically shooting in the dark. But you are not alone. Most other artists do too. This is why in my workshop: The Art of profiting from your Art, I teach artists how to systematically choose the best image/s to represent their art. Better make strategic decisions wisely!

On a technical note, If you are using a website template which limits you to but one image, I suggest you reconsider your template, and possibly your service. Many template-based websites, including free ones, allow the use of a slide show on your Home page. I teach a workshop showing artists how to create their free websites using free templates and free hosting by Google. Thousands of free templates to choose from, and… no lack of slide show ability.

2) Having no text on your Home page

While an image is worth a thousand words, text is also important. Its what search engines use to index your website. Its how you help your target market find YOU. Have at least one paragraph on your Home page that describes what your art brings to the table. If you have identified your target audience, use that precious space to explain how your art helps serve that market. Haven’t defined your target market yet? That’s okay too. Make your best effort to describe what’s unique and special about your art. And, when you do, be cognizant of the search terms most commonly used by people looking for art just like yours so that you can include them in your descriptions. Not sure how to find that? Its one of the topics I cover in my Art of profiting from your Art workshop.

3) Having no picture of YOU on your website

I know some artists are camera shy. But whatever concerns you may have there is probably some creative way to overcome them. I’m not saying your picture should be on your Home page as the first thing visitors to your website see. But I highly recommend having your picture at least on your Biography page. It helps personalize your art. It helps people better relate to you as a person and, by association, better relate to your art.

Has your website avoided these traps? Or does this give you some ideas for improvement? Please share your experience!

Copyright 2014, Liron Sissman, ArtistAdvisory.com. All rights reserved.

Would you like to share this article on your blog or newsletter?
If so, all you need to do is include the following with it:
Liron Sissman is a professional artist and an MBA. She coaches artists at ArtistAdvisory.com. This article was originally published in her ArtistAdvisory Blog: The Art of profiting from your Art, which is sent to thousands of artists who are elevating their businesses. Start your subscription today and read more articles like this at http://artistadvisory.com

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How to sell through art consultants and why you should

Liron Sissman art in Medical Centers

Artworks by Liron Sissman purchased by St. Joseph Mercy Okland in Pontiac, MI

Many artists are so focused on obtaining gallery representation that they often overlook other potentially more profitable, and dare I say, easier to work with channels. They probably have a good reason. While galleries exists on many street corners, are visible, some even advertise, and one can just walk into them, few artists know enough about art consultants to either find them or know how to effectively work with them. Unlike galleries art consultants are not ‘open to the public’. They don’t display art. And they don’t advertise to the general public. So why should you want to work with them? Well, they offer several distinct advantages. I will start by picking one and saying it is because they don’t display art to the public. What does that really mean to you as an artist? It means they don’t work on consignment. When you work with art consultants, you don’t need to spend your hard earned money on framing your art then shipping it and parting with it just to see if someone may or may not eventually buy it. Speaking of my own experience, I know that over the years there were paintings I could have sold if only I had them in my studio when certain collectors came over. But the art was off premise, sometimes at a gallery, and the sale that could have happened didn’t. The gallery that had the painting didn’t necessarily sell it on my behalf. This is not meant as a criticism of the gallery system. Galleries typically sell to individuals and individuals often need to stand in front of an artwork to fall in love with it and hopefully buy it.

Unlike galleries art consultants typically sell art to organizations: Hotels, medical centers, and companies. Organizations are far more likely than individuals to buy art based on images. This means that artists ship art only when it has sold. For you as an artist, it means you can work with many more art consultants at a time than you could with galleries. It also means you can far more easily work with art consultants long distance, even cross country, than with out of town galleries. Now, I should mention that art consultants don’t deal with just originals. They often deal with both original art and giclees. That too is an advantage as it allows you to sell your art over and over again.

Another huge advantage art consultants offer is the likely purchase of multiple artworks at a time. When a new building/center is built the art consultant in charge of the project is often looking to place hundreds of artworks at a time. I am currently speaking with an art consulting company looking to place 1,600 artworks. It is not unusual to sell many artworks at a time. In fact what is unusual is to sell but one work at a time.

Unlike shipping art to galleries and worrying about the inevitable frame damage that occurs over time (or worse), shipping art to art consultants is relatively speaking worry-free. See, art consultants take care of framing on their end. Not only does this save money but it also simplifies shipping.

Art consultants offer a lucrative market, a great channel, and are easy to work with provided you know how to find them and how to work with them. They are NOT easy to find. They spend their time chasing and competing for the big projects, rather than looking for artists. And, many who call themselves ‘art consultants’ do other things.

To save yourself years of time and effort spent on locating and qualifying art consultants and to quickly learn all you need to know in order to successfully work with them download my eBook: Getting Your Art into Corporate Collections: Why it pays, How to do it, Who to contact   In it I share my Rolodex and guide you through the process so that you are equipped with the necessary knowledge to:

  •  Sell your art with no consignment
  •  Sell your art nationally
  •  Sell your art in multiples

Download today your copy of: Getting Your Art into Corporate Collections: Why it pays, How to do it, Who to contact and enjoy these lucrative markets!

Want to learn more about better selling your art? Sign up for my free newsletter by clicking below!

http://eepurl.com/sGssv

Please share your comments!

Copyright 2014, Liron Sissman, ArtistAdvisory.com. All rights reserved.

Would you like to share this article on your blog or newsletter?
If so, all you need to do is include the following with it:
Liron Sissman is a professional artist and an MBA. She coaches artists at ArtistAdvisory.com. This article was originally published in her ArtistAdvisory Blog: The Art of profiting from your Art, which is sent to thousands of artists who are elevating their businesses. Start your subscription today and read more articles like this at http://artistadvisory.com

 

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